Hill Records is a student-run record label and entertainment company at the University of Arkansas. This project began with creating a new name for the label. Hill Records alludes to the nickname of the university, sometimes known as "The Hill". The name also brings attention to the hilly outdoor terrain of northwest Arkansas. The bright contrasting color palette brings a sense of energetic modernity to the music field. The various logos I created communicate that same energy, and evoke a sense of playfulness that can be found with fruit stickers. The complete set of logos was designed for future use of merchandise, social media, and exposure.